https://www.melanieneiman.com/about daily 0.75 2022-12-27 https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1622220116573-63I6B42ZX028U6G2WY7G/ezgif.com-gif-maker.gif About Hi, thanks for stopping by. Curious by nature, I’m currently a Senior UX Designer at Amex that is passionate about designing solutions that are inclusive, delightful, and optimize a user's potential by following a human-centered design process. I have a B.F.A. degree from Pratt Institute, with a demonstrated history of working on service design in the tech, real estate, and retail industry. Prior to transitioning into UX, I focused on building physical and digital products with Breather (now acquired by Industrious), a flexible office space provider. Like many others, my career path hasn’t been entirely straightforward. What started as a career in traditional interior design transitioned into a passion for building and launching new products, using design methodologies to problem solve, and testing new services with customers to heighten their experience. My profession evolved into much more than just transforming physical spaces. It was about creating innovative designs across spectrums. Outside of work my passions include painting, pottery, reading, and traveling. Currently based in the NYC area, I was born and raised in Miami with family from Argentina, which explains my Spanglish. https://www.melanieneiman.com/portfolio daily 1.0 2024-12-17 https://www.melanieneiman.com/portfolio/project-two-jy4pl monthly 0.5 2021-05-24 https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1622051854316-FPQA79DZRG8AU6XZ8Z9F/Desktop+HD+Copy+5.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614975727076-VAV03IXPBP93VLWEPO9U/Map.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614807389604-O5Y0SPM9A74R5QBJGFS8/Screen%252BShot%252B2021-02-19%252Bat%252B5.20.08%252BPM.jpg Portfolio - House 2 Home: Design Sprint - Brooklinen Brooklinen, a bed sheet and towel company, has a questionnaire leading you to products, and categorizes accessories cohesively through categorized styles. https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614807481241-AWUW9T0BI1X1KG5NN0Q2/Screen+Shot+2021-02-19+at+5.18.23+PM.png Portfolio - House 2 Home: Design Sprint - Fab Fit Fun Fab Fit Fun is a beauty subscription model that comes with prepackaged boxes/ products with an option to customize a few items within the collection. Plus it offers different services through price point. https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614807543305-JY65DV959S1SB9XHMGYU/Screen+Shot+2021-02-19+at+5.31.09+PM.png Portfolio - House 2 Home: Design Sprint - Havenly Havenly is a Design app that connects you to an interior designer, who creates a mood board or floor plan specific to your space. This service is best for customers looking for a large design haul. They charge a flat fee for their decor reccomendations, and make additional commission from items suggested. Similar to the other examples, they also have a style quiz. https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614975573132-VFCT7FX4P4BJ079FW97H/Letter%2BCopy%2B4.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614975675168-4X2CLNTLO8GA4Z8GSGOA/Letter%2BCopy%2B4.1png.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614808683592-46ONDVM35PPEO6I1F0WD/Storyboard.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614975950174-GQW3EWURDOIBE7P1SDLG/Screen+Shot+2021-02-24+at+9.52.06+PM.png Portfolio - House 2 Home: Design Sprint - Day 5- Validate I interviewed 5 people aged 16-65, who are interested in decor, have experience moving into brand new homes within the last 2 years, and purchase items online. All of the test subjects found the quiz easy and informative. In general the collective bunch wanted more of a description of what is included within each budget range. A more consistent format was also suggested. https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614976004520-TNJHZNON49Z9KAL6VOQ3/Design+Sprint+Affinity+Map.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614796427591-ANN2BN6GKZJSQ846JMGV/Screen+Shot+2021-02-28+at+4.50.15+PM.png Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614810291150-AIM5SRC02HBIBFYMKE0R/Screen%2525252BShot%2525252B2021-02-23%2525252Bat%2525252B10.06.25%2525252BPM.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614810959519-IJKCU4AXFGZZKLD7SJIG/Screen%2BShot%2B2021-02-23%2Bat%2B10.05.40%2BPM.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/830df53d-dd02-433c-8583-dca4275edf4b/Design+Sprint+Final+Image.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614796471357-0V0CX8XCLVEV0XIA5YDZ/Screen+Shot+2021-02-28+at+4.46.12+PM.png Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614810316301-ZJRK98DX7Y42SY8GN3V3/Screen%2BShot%2B2021-02-23%2Bat%2B10.06.09%2BPM.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614810970897-ZSGUIY540WNYFFI6YXP4/Screen%2BShot%2B2021-02-23%2Bat%2B10.05.24%2BPM.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/f7203687-f9c0-443e-a95f-e99a05461c3d/Desktop+HD+Copy+3.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614796456543-HB0RF03UHACNEL6VO9OU/Screen+Shot+2021-02-28+at+4.46.49+PM.png Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614810464280-U96YVDU21MIR3F7JP2GO/Screen%2BShot%2B2021-02-23%2Bat%2B10.24.55%2BPM.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/3c91a6f2-c5b5-4b9f-8748-d522eb8b2641/Desktop+HD+Copy+4.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614796478035-UKOMLDGG3558S6GBCDTW/Screen+Shot+2021-02-28+at+4.45.11+PM.png Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614796483852-WUPEHK71G9XFMX52ZAWS/Screen+Shot+2021-02-28+at+4.45.23+PM.png Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/e213da62-233e-4e90-842d-366529b5deae/House+2+Home+image+.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614810616387-DJ63GA35NDKFK5B704D0/Screen+Shot+2021-02-23+at+10.22.31+PM.png Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/dd3f9bd5-e2b7-4beb-85ef-4a7aa536b90f/Desktop+HD+Copy+5.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614810624017-BGN9BS6ZY720BMFD2BG3/Screen+Shot+2021-02-23+at+10.22.49+PM.png Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/dad98e7e-22be-4b7e-8e92-b5962fa48115/House+2+Home+Portfolio+Images.jpg Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614796511717-P3T4UBZ23SYQDOSKXMUQ/Screen+Shot+2021-02-28+at+4.47.15+PM.png Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614796525659-KD422GRDANNHM7U9MT82/Screen+Shot+2021-02-28+at+4.47.42+PM.png Portfolio - House 2 Home: Design Sprint https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614796531186-RUYCLBU546D0IGSVMD4W/Screen+Shot+2021-02-28+at+4.47.55+PM.png Portfolio - House 2 Home: Design Sprint https://www.melanieneiman.com/portfolio/322-8th-ave monthly 0.5 2022-02-02 https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/2ddbb046-3035-47b9-b938-39623ac6e46d/Breather-NY-EXT-332+8th+Ave-3Fl_002.jpg Portfolio - Breather: 322 8th Ave - Service Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/bbbb9c60-414a-4e4a-94e5-e4ab8f1d4905/NYC_322+8TH+AVE_3RD+FLOOR+-+WEBPLAN.jpg Portfolio - Breather: 322 8th Ave - Service Design 322 8th Ave, 3rd Floor https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/e7f5ecea-88cc-41b7-9dc9-3f8f2d92f6cb/Breather-NY-EXT-332+8th+Ave-18Fl_014.jpg Portfolio - Breather: 322 8th Ave - Service Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/b5d8f0ee-8825-4352-bc06-104e051b0604/Breather-NY-EXT-332+8th+Ave-18Fl_030-Edit.jpg Portfolio - Breather: 322 8th Ave - Service Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1622667218724-7FXCZKCSOLRUF8208L0Y/0001%2B2.jpg Portfolio - Breather: 322 8th Ave - Service Design 322 8th Ave, 18th Floor https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/d15c46ef-a3a2-46f6-98d3-e988f8886d33/Breather-NY-EXT-332+8th+Ave-18Fl_133.jpg Portfolio - Breather: 322 8th Ave - Service Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/d043819e-bbe6-49b9-846c-085047af6e08/Breather-NY-EXT-332+8th+Ave-3Fl_061.jpg Portfolio - Breather: 322 8th Ave - Service Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/4b280a64-6710-493c-8254-75bf73a86761/Breather-NY-EXT-332+8th+Ave-18Fl_025-Edit.jpg Portfolio - Breather: 322 8th Ave - Service Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/77b2a195-e545-4540-a397-58120e2491f7/Breather-NY-EXT-332+8th+Ave-3Fl_093-Edit.jpg Portfolio - Breather: 322 8th Ave - Service Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/0b08f51b-d72b-4fe6-8762-cedc60e4c001/Breather-NY-EXT-332+8th+Ave-3Fl_105-Edit.jpg Portfolio - Breather: 322 8th Ave - Service Design https://www.melanieneiman.com/portfolio/900-broadway monthly 0.5 2022-02-02 https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/767c36f8-3ca7-45e9-951a-24d1e2df0dda/Copy+of+NYC_900+Broadway_Plan+with+Text.jpg Portfolio - Breather: 900 Broadway - Product Launch https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/ce2ec8b9-235c-491e-93e1-4fc29f18649b/Breather_Content-Visuals_Blog-Img_Infinite-Workspace_2.png Portfolio - Breather: 900 Broadway - Product Launch https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/cff084b8-04d7-439e-bd1b-e562665da83a/Copy+of+NYC_900+Broadway_Desks+2.jpg Portfolio - Breather: 900 Broadway - Product Launch https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/38ce27c5-5cf3-41b1-ac90-731bd3ab081e/Breather-NYC-INT-900BROADWAY-21.jpg Portfolio - Breather: 900 Broadway - Product Launch https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/0aedb53c-a32f-425e-ad53-9f4ce4b9d68f/Copy+of+NYC_900+Broadway_View+1.jpg Portfolio - Breather: 900 Broadway - Product Launch https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/eba4a2d0-ea69-49b6-a2f3-04395e90a962/Breather-NYC-INT-900BROADWAY-13.jpg Portfolio - Breather: 900 Broadway - Product Launch https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/0c6b7306-7477-48ca-8a69-46b15e3dcd15/Copy+of+NYC_900+Broadway_Windows+2+%281%29.jpg Portfolio - Breather: 900 Broadway - Product Launch https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/a53df26e-69f5-4f6f-84f5-5d8604b44a55/Breather-NYC-INT-900BROADWAY-01.jpg Portfolio - Breather: 900 Broadway - Product Launch https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/989ece7b-7431-4cbc-82cc-493c8048f26e/Breather-NYC-INT-900BROADWAY-63.jpg Portfolio - Breather: 900 Broadway - Product Launch https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/5800aa3e-583b-409f-b163-12682d8db230/Breather-NYC-INT-900BROADWAY-22.jpg Portfolio - Breather: 900 Broadway - Product Launch https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/01c8e0ed-6b2e-4945-9754-b5a23b7981f7/Breather-NYC-INT-900BROADWAY-38.jpg Portfolio - Breather: 900 Broadway - Product Launch https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/82c1d2a2-d11d-48e2-8c2e-e2a90f4e7cf5/Breather-NYC-INT-900BROADWAY-45.jpg Portfolio - Breather: 900 Broadway - Product Launch https://www.melanieneiman.com/portfolio/peerplanet monthly 0.5 2021-07-05 https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614540549515-6G20A3EYM5B05SHIFPJW/User+Interview+Image.jpg Portfolio - Peer Planet: Mobile App Ideation and Design - User Interviews. While I continued to research, I began screening candidates for the User Interviews. A survey was sent out to recruit people between ages 16-65 who shop online more than 3 times a month and have some interest in sustainable practices. Out of the 25 surveys sent out, 5 candidates were chosen based on submitted responses. Two interviews were done virtually, and three were done in person. A little more than 20 questions were asked, and interviewees' answers were categorized through Affinity Mapping. https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614541511218-0DLQEVMX0BZR3OYZUSZX/Affnity%2BMapping.jpg Portfolio - Peer Planet: Mobile App Ideation and Design - Affinity Mapping. First I noted prominent comments and concerns each user had onto post-its. Several similarities started appearing, and I was able to categorize the post-its into three categories: Sustainability Engagement, Sustainability Awareness, and Liked Shopping Feature. What stood out to me the most from my findings was that during user interviews, several users said, “Hmm I don’t know where I learned about sustainable practices actually. Maybe word of mouth, or social media.” This led me to realize there is a lack of accessible information on conscious consumerism, and that was something I could help with. https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614541058353-JMIHQ16H8QRVTXKNVM06/quote%2B2.jpg Portfolio - Peer Planet: Mobile App Ideation and Design - “Hmm I don’t know where I learned about sustainable practices. Most likely word of mouth, or social media.” — Alexis Romero, Interview Candidate https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614543281744-DVK6BA5F26K68VT556GD/Springboard+Capstone+Project+%281%29.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614543301441-NS2CQRDCWE3XXCE0EZ3A/Springboard+Capstone+Project.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614543588699-IFJ899D07IM8FV98ESJW/Conscious+Connie+Persona+.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614543607258-EXK432XU690916TAZT31/Average+Adam+Persona+.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614624934594-ZWQG1376NP4DF5PKSZZY/User+Stories.jpg Portfolio - Peer Planet: Mobile App Ideation and Design - Information Architecture. User Stories Creating user stories helped to form direction when it came to users‘ needs and goals. The user stories maps helped visualize how a real user would solve a goal or task such as recycling or shopping locally. I was able to prioritize said tasks and create an MVP. https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614625798902-NMTTMNJLWAJPME7YH0ZG/Peer+Planet+Site+Map.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614625412471-KLUSLB0WYITHBVJH8UCP/Peer+Planet+User+Flows.jpg Portfolio - Peer Planet: Mobile App Ideation and Design - User Flows The user flows helped me as a designer understand which pages or screens are really important for an app or website. This ultimately led me to finalize three red routes to build out within the prototype: 1) Recycle AI lens Route, Shop Search and Discovery Route, and News Category Route. https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614629586843-64G3BC8S0I4PIV0Y17LB/Custom%2BPreset%2BCopy%2B8.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614630076521-N631WS7DA1RTFFEXVDDK/Usability+Test+Affinity+Mapping.jpg Portfolio - Peer Planet: Mobile App Ideation and Design - Usability Testing The usability test was done locally at a pre disclosed location to 4 people. One was done via a remote virtual hangout. Because the program is measured to a specific screen size and not translatable across all phones yet, I asked users to test the app via my desktop, a controlled device. I was the facilitator, and provided instruction if needed. I also took notes and observed the session. The three main issues were: The feed could not be scrolled through, the transition from tabs to the Home Screen was excessive and clunky, and there was little difference between the Home page and the News tab. Appropriate changes were made to create the final prototype. https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1621305674152-HWRLWH7KQ439ZX43O38B/Peer+planet+Final+Moclkups.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1622053854185-YGZMRUOEG6ZPSP4UN7JH/Style+Guide+Peer+Planet.png Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614449328174-IHD08PCM0E2KCUMEPCNO/Smaller%2BPeer%2Bplanet%2BImage.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614627544356-WADRB4T6V4QMQ3VE8XTC/Screen%252BShot%252B2021-02-08%252Bat%252B6.41.31%252BPM.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614628400171-KS0FRCS79YUFKFHIAIYG/Screen+Shot+2021-02-08+at+6.31.53+PM.png Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614629210228-NG1T8DD0969C8YS225CB/Custom%252BPreset%252BCopy%252B7.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614627648511-SPH5N90M89UOKXW4HY7P/Screen%2BShot%2B2021-02-08%2Bat%2B6.40.39%2BPM.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614629447404-YMPFV8FSX5H1AGQ6ADIZ/Screen%2BShot%2B2021-02-08%2Bat%2B6.32.11%2BPM.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614628904717-WSEGRYBI2DWD2JI3J4S9/Screen+Shot+2021-02-08+at+6.52.55+PM.png Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614627715688-JHQCUARYSJTE2VDMMBME/Screen%2BShot%2B2021-02-08%2Bat%2B6.41.10%2BPM.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614629412269-H3SQ68XF745UF5OL6PIQ/Screen%2BShot%2B2021-02-08%2Bat%2B6.30.51%2BPM.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614629172615-WUCJ4G6NJCF5W8H3VYQT/Custom%2BPreset%2BCopy%2B7.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614627924776-DNSIFPZIFIJ2TE8CVT94/Screen%2BShot%2B2021-02-08%2Bat%2B6.42.03%2BPM.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614628956641-9XVHOHJISFKSP9X8OAO1/Screen+Shot+2021-02-08+at+6.50.44+PM.png Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614628307578-2XINX5ZXJM1BWTN0CH2M/Screen%2BShot%2B2021-03-01%2Bat%2B2.47.54%2BPM.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614628328903-4OM43GCMZQMRFSK15H6O/Screen%2BShot%2B2021-03-01%2Bat%2B2.48.07%2BPM.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614628360721-6D9IPTM3WIW43BB7ULPS/Screen%2BShot%2B2021-03-01%2Bat%2B2.48.32%2BPM.jpg Portfolio - Peer Planet: Mobile App Ideation and Design https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1614628552728-D9JQK7994BOIB1SPTU6D/Screen+Shot+2021-02-08+at+6.48.09+PM.png Portfolio - Peer Planet: Mobile App Ideation and Design https://www.melanieneiman.com/portfolio/velo monthly 0.5 2021-05-24 https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617382323149-VX65XFQPMORZULM8YIRY/velobar-0bEyaNo2PK0-unsplash.jpg Portfolio - Velo: E-Commerce Website - Role Tools Timeline Product Designer Figma 03/01/21- 04/05/21 Product Strategy Miro User Research Adobe Indesign Visual Design Adobe Illustrator Prototyping & Testing https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617307368422-BQU6JBVBONAC6FHBFBWZ/munbaik-cycling-clothing-ZAJap9SaFm0-unsplash.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617307399198-9NZTK8VPGILOPWUE6BN6/paul-green-gOHfFgwyDNM-unsplash.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617382800999-4OIKPS5ION9YHJ4D28W5/Screen+Shot+2021-03-15+at+7.37.23+PM.png Portfolio - Velo: E-Commerce Website Rapha Guest Checkout https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617382771773-VDXB14TIDZWQ2Z9IIYKL/Screen+Shot+2021-03-15+at+7.34.31+PM.png Portfolio - Velo: E-Commerce Website Ralph Lauren Guest Checkout https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617236426803-DGZTTSR2XJDFRXYIVM2D/velo+Log.jpg Portfolio - Velo: E-Commerce Website Similar to how Ralph Lauren created an elite aesthetic around the sport of Polo, this new bike brand represents luxurious class and style. The idea for this bike website is to be the “Apple” of bicycles. Amazon and other low cost outlets already exist, as well as sports like brands such as Trek Bikes. The market, however, does not have a luxury brand when it comes to bicycles. They do with motorcycles, as seen in some inspiration examples, but not classic cycling. After researching cyclist terminology, I decided to name the brand: Velo. It’s the french term for bicycle, and who better to define luxury than the French? They also host one of the most iconic Bike competitions around the world: Le Tour de France. What’s interesting about the word Velo, is that if you manipulate the letters around, you can create an image of a bike, which ultimately became the logo. https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617213585705-AW5LH2OB4RC69R4EFPNN/markus-spiske-WUehAgqO5hE-unsplash.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1621453142987-MQG5TWSILJFUXI3W21HD/Springboard+Course+Work+Board.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617391110214-AHCKWWZYMS4FWG46FTJK/Velo+Colors+Updated.jpg Portfolio - Velo: E-Commerce Website - Prototype: First Iteration. I then added color, photography, and icons to the wireframes. When deciding colors, I wanted the brand to appear timeless. I found several black and white cycling photos to inspire me and decided a dark background and foreground would look best in contrast to the bright images. When looking through images in color, yellow cyclists always stood out from the pack, and that when I knew that would be the main color of the logo. Secondary Colors were inspired by France’s flag colors, blue and red, cohesively tying in the brand’s roots into its overall design. https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1619118000522-KR4LCX1UKI2E64M5EFYS/Usability+Test+Results+1st+ITeration.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617214767114-CIFFC9JSTVNXUHOZLP3M/Guest+Checkout+A%3AB+Testing.png Portfolio - Velo: E-Commerce Website - A/B Testing: Guest Checkout. The second part of the Usability Test incorporated image comparisons. I asked all 5 users to review and go through the process of completing Guest Checkout A and Guest Checkout B. https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617242928915-3PKF796CR5CFXYCDXQG5/Screen+Shot+2021-03-26+at+3.01.45+PM.png Portfolio - Velo: E-Commerce Website Guest Checkout Option B: Opening Page https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617242897016-SYNDYPKQUEKO7OZX5D6V/Screen+Shot+2021-03-26+at+3.01.33+PM.png Portfolio - Velo: E-Commerce Website Guest Checkout Option A: Opening Page https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617243512046-HG0UN0XCB28GGXYNHW3M/Velo+Usability+Test+2nd+Iteration.jpg Portfolio - Velo: E-Commerce Website Affinity Mapping https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617243482223-MDOFYUN35J79UI2X15ZS/Screen+Shot+2021-02-24+at+12.12.55+PM.png Portfolio - Velo: E-Commerce Website User Interview https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617212849121-MGEAQQOLYQ5BTYNXNLCR/Amazon.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/d8ebd5c1-872e-47c2-8c73-f0cb131ccd30/Bicycle+Browsing.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617216340907-7VEYXJAI6WXV9FVEAWVT/Velo%2BSketch%2BHome.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617247784223-IO1K38REOGN8K3XP04XR/Velo%2BHigh%2BFidelity%2Bbike%2Bbrowsing%2Bfinal%2Bprototype.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/15c54591-d08a-4274-884c-2fc5ad618908/Velo+Home+Page+1st+Iteration.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/4dfc3cff-6f7c-452f-be28-612091f6a312/Checkout+Page+1+Update.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/43d9acdc-52ab-459f-b140-56fe96f12a3c/Home+Page+Update.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/d9209082-6bb3-4047-96a0-b6f3259a704e/Velo+High+Fidelity+Home+Page+Update.png Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617212871224-4NHVI02H46OE7C24A6QN/Target.jpg Portfolio - Velo: E-Commerce Website Amazon, Target, and Trek Bikes Analysis: https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/d9a9bd8d-7ce0-457f-9263-657c1bbddce8/Bicycle+Details.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/73d0c663-bb5a-426c-8f9f-ffcf562eb6d5/High+Fidelity+Bike+Browsing+1st+Iteration.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617216134129-D2M8KT8Y099WY5T07VJG/Velo%2BBikes%2BBrowsing.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/b8198441-5990-4445-83bf-b39c4d814923/Velo+Bicycle+Browsing.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617247797295-UDQYFJIWAMLL76FYDR4K/Velo%2BHigh%2BFidelity%2BReviews.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/fa2e8660-fd06-4411-abbd-84efa623da2b/Guest+Checkout+2+Update.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/0f639ca2-189c-4024-a1b6-6b0ee8c2fa22/Checkout+Pop+Up.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/e8c81706-6ab8-4540-af6a-5361006a36c8/High+Fidelity+Bike+Details+1st+Iteration.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617216173367-3SBXA0R5MQEJ86KN8ZTQ/Velo%2BSketch%2BBike%2BDetails.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/0ef2b515-6fb5-49b7-b74a-12340350e8ab/Velo+Checkout+3.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617247755649-O1LOVLRMYJNXKDJG31U5/Velo%2BHigh%2BFidelity%2BCart%2BPop%2BUp.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/03a606a4-f7ee-40a5-b972-a639cfe7b01b/Bicycle+Details+Page+Update.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/0e9e2e52-7f17-45f7-8aa1-f79bf46b81b9/Guest+Checkout+Details.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/6de2604f-d76d-4a87-8aa0-4259bf3a14b1/High+Fidelity+Chekout+Pop+Up+1st+Iteration.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617216201647-O54ZVXNP91YMX0BT10O1/Velo%2BSketches%2BCheckout%2B.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/551d380f-408b-45c5-8250-c0feeb291fc0/Velo+Checkout+4.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617247769242-JWVWLE88J1EKTCLUI36B/Velo%2BHigh%2BFidelity%2BCheckout.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/7d10d2ce-17bd-4884-a137-adf8d4df5a99/Cart+Pop+Up+Icon+Update.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/6a7f14fb-0e56-4442-991d-0f3db0232d16/Home+Page.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617247834411-LOVRZPEQ5ZQXFILWRLTP/Velo%2BHigh%2BFidelity%2BPurchase.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/e1b0fe00-7682-49bd-9d63-f685110ec32b/Purchase+Confirmation+Update.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/c002b473-778b-48ca-a539-918b3fab713d/Guest+Checkout.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617396420031-QV2NEK4DNHG130CMNUDZ/Velo%2BHigh%2BFidelity%2BMockups%2BPurchase%2BConfirmation%2BUpdate.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/061f5d15-993c-43e5-9076-80beb54cd332/Review+Order.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617212830123-SO6JXRG61B3GALO8UZFR/Trek%2B1.jpg Portfolio - Velo: E-Commerce Website https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1617212884295-UIZIHHI5RKMEORH5V525/Trek2.jpg Portfolio - Velo: E-Commerce Website https://www.melanieneiman.com/portfolio/lifeli monthly 0.5 2021-05-24 https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1621365757887-O41OHHO8248A071CVJ8N/Lifeli+Sketch.png Portfolio - Lifeli: Mobile App Uplift - Role Tools Timeline Product Designer Figma 04/07/21- 05/10/21 Product Manager Google Slides User Research Adobe Indesign Prototyping & Testing Miro Slack Zoom https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1621364770409-NDT74NYVYXDOIYML5N7O/Slide+16_9+-+6.png Portfolio - Lifeli: Mobile App Uplift https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1621361821865-967JKH023FJSYKNFPO1J/Survery+Image.png Portfolio - Lifeli: Mobile App Uplift https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1621393918414-CFRWJYYQSIIBZGL9M1VC/Slide+16_9+-+5.png Portfolio - Lifeli: Mobile App Uplift https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1622146751854-XSZLYL0QN5FR141SR6H7/Edited+User+Persona+Lifeli+2.jpg Portfolio - Lifeli: Mobile App Uplift https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1622146793384-ARJYOWMPKHWANSWY5ZVP/Desktop+HD+Copy+3.jpg Portfolio - Lifeli: Mobile App Uplift https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1619555657319-ASRTKYRTFXMGI2TGR1F0/Lifeli+Userflow.png Portfolio - Lifeli: Mobile App Uplift https://images.squarespace-cdn.com/content/v1/602ecf29c7893f3f9287bd2e/1619543526651-GS3TKC1P6AMSQF9RAOU0/Lifeli+Needed+Userflow+v5.png Portfolio - 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